A quest for simplicity and an iconic look inspired this unique watch design. Underpinned by broad research into the offerings of the watch market, the design developed as one that would offer beauty as well as excellent functionality.

The shape of Wire Watch is traditional; the nature of the material with which it is produced is revolutionary. Lightweight and highly flexible memory metal composes the strap. This is a material that has been used in the spectacle industry. It breaks down the traditional heavy look of the watchstrap, instead offering a thin, highly polished and lightweight look and feel. Wire Watch is an outline of a watch, as well as a functional object.

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