Traditional toothpaste and other cream products mostly have a round or oval cross-section at the mouth of the tube. As such, a user may encounter a wastage problem when there is only a little product left in the tube and it becomes difficult to squeeze any out. The solution of Tilt Toothpaste is to chamfer the cross-section of the tube such that it forms a sloped edge. The user will be able to squeeze more products out when the tube is about to be emptied. Compared with conventional tubes, the tilt-type tube can be bring about a10% reduction in waste.

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