PUSH is a coat hanger that aims to provide a simple and aesthetically pleasing design solution to the problem and habit of tugging whenever clothes are being taken out of a closet. It is designed based on a simple principle: the continuous shape allows the hanger to hook around the hanging rod. To remove the hanger the user has to press against the hook of the hanger. PUSH comes in a variety of forms and materials and because the shape is simple, it can be reproduced in preformed wood, plastic or metal.

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