Mercedes-Benz Russia SAO company’s exhibition stand presented commercial vehicles, produced in Russia. The exhibition stand is 1504 sq. m. consists of two islands 16×36 m and 26×36 m. The main idea of artistic conception of the stand – the image of twisting road. It is expressed by broken lines of track on the floor in orange color and repeating it lines of dropped ceiling. They define the trajectory for walking of visitors on the stand. The broken line, symbolizes the way, repeated on the walls of the booth. It is conceptually integrates all of its parts and organize the space, separating presentation area and the scene and offices. They are visually integrated by dropped ceiling and podium. The stand constructed by double-floor Octanorm system, surfaces made from ecological materials – recycled chipboard. The color solution of the stand based on the company’s corporate color – black. It added by orange color and light brown shades of wood texture for dynamics of main black color.