How to combine futurism with a touch of tradition? The answer: be subtle. This is what we tried to achieve in this particular case. Sharper edges of the brand’s ecosystem enhance the organically modernist body of the car. Great design is all about distinguishing the product not about bothering the recipient with its overwhelming presence. Above all, great design should symbiotically assist product existence.
An elegant and dynamic typography of the headers reflects sporty character of the car and correlates well with the futuristic vision of the company. Followed by a stable modernist lettering in the main text, it all builds up the image aiming to evoke the unexpected thrill and to release the spirit of motorsport.