Exceptional elegance, dynamic sportiness and commanding presence: that is the appearance of modern BORGWARDs today. As the brand ambassador, the BX 7 presents the company’s design DNA whose guiding principle is that of MODERN TRADITION. The OCTAGON Grille with the legendary brand badge, its WING LINES that invoke the most diverse profiles from a biplane to jet, great proportions and love to every detail make the design DNA come alive. A dynamic appearance is being created through a long wheel base, short overhangs, an extended, coupé-like greenhouse and vigorous body surfaces beneath the beltline. Muscular, broadly masculine shoulders support a great stance. Considerable ground clearance, steep approach angles and a high beltline enhance in a typical SUV manner the appearance of the BX 7 and send a message of outstanding performance off the beaten track. The premium interior of a higher-class vehicle shows Scottish nappa leather with a modern interpretation of the BORGWARD contrasting stitching in a dark anthracite color scheme, precisely crafted workmanship and innovative components such as the 12.3” touchscreen, creating an ambience that BORGWARD promotes as ACCESSIBLE PREMIUM.

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