For a decade now, the BMW 1 Series stands for a youthful, fresh look and agile driving pleasure. The new BMW 1 Series follows this familiar character, but comes with even more sportiness in the design and a more grown-up appearance. The body sides are characterised by the typical two-box design. The newly designed and generously surfaced BMW kidney grille contributes to the sharper visual presence of the new BMW 1 Series. The three-dimensional kidney grille bars are an indicator of the precision detailing included in the design of the front end. The flat headlight units are equipped with LED daytime driving lights as standard and give the vehicle a focused look to the road. Flared wheel arches, horizontal lines and new rear lights, for the first time for the BMW 1 Series in typical BMW “L” shape, emphasise the sporty width of the rear.

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