The Urbane LTE is a smartwatch drawn from traditional round-faced timepieces. The form over function design targets males in their 20s and 30s. The distinctive watch face is sophisticated with an analog look that is realistic. Aside from the watch face, users can use the watchmaker app to select elements, such as the hands, dial, and background, to create various styles that suit their taste. Functional applications such as the phone, music, and fitness have been reinterpreted for the small, round display and the design has been simplified.
If the watch face has sophistication, we considered the small screen and tried to satisfy personality and usability for users by applying a refined design to the functional parts.

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