Since 1879, Hälssen & Lyon has been crafting the finest teas for clients across the world. During this time, they have received continued support from their long-standing customers. That’s why we created a special direct mailing to thank them for their commitment: The Teabag Collection, the first tea bags that look and feel like the world’s most iconic handbags.

We worked together with renown handbag designer Ayzit Bostan to create five limited-edition tea bags in the style of iconic handbags. The selection was handcrafted with cordless silk and permeable cotton and designed to fit perfectly with the personality of each brew. The Teabag Collection was packaged in a handmade box and sent by direct mail to loyal customers, then made their public premiere at Berlin Fashion Week, Germany’s most important fashion event.

Thanks to the buzz generated at the Berlin Fashion Week, The Teabag Collection continues to gain traction online, generating priceless PR. An innovative idea designed to demonstrate how the oldest drink in the world is anything but out of fashion.

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