The Pawscout Pet Finder is a next-generation digital pet tag and tracker that creates a community of pet protectors to keep pets safe. If a pet goes missing, the Pawscout App alerts all users in the area and automatically notifies the owner when his pet comes within 200 feet of anyone with the Pawscout App. The Pawscout Pet Finder comes in four base colors with ten nameplate patterns, creating 40 possible color combinations. Each nameplate is laser cut with the pet’s name, address and phone number to replace the need for conventional pet tags and microchips. From it’s customizable color, material and finish to it’s iconic topographic pattern, the product design informed and inspired the entire product and brand language. Those elements were applied to every aspect of marketing collateral to create a cohesive design language.

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