The top-of-the-line E-Bike manufacturer Riese & Müller wished to tackle the digital future through the relaunch of its website – without an online shop. This endeavour required a new brand identity and new digital strategy, allowing users to go for a test ride with ease.
To put it more precisely: The brand’s overall aura was to be redefined and, more crucially, lent an even more professional touch. At the crux of this venture lay a desire to improve visitors’ experience of the website. It goes without saying that further search engine optimisation was another point on the agenda. The underlying aim was to generate as many dealer leads as possible. Moreover, scalability had to be ensured through efficient processes, such as connection to the inventory management system, in order to keep in pace with the international growth of the company.