LEVRAIMOI is an innovative women’s clothing brand that advocates thinking with design. The theme of this season’s brand advertising is “Who I am”. The creation is based on the background of rapid development of China’s economy. At present, more and more people are losing their faith. The traditional values have been overturned in frustration and confusion. The advertising of this brand uses the technique of metaphor, dramatically with different animal images representing different human natures. It analyzes the current social phenomenon from time,ideal,human nature,religion,education,health,wealth,sex, etc. It’s a reflection of the current life, especially in the pompous and vain fashion circle, hoping the audience to rethinks “Who I am”.