Mobility as a Service (MaaS) is a concept that is about to change the whole transport network in all its forms. MaaS utilizes the already existing physical transport network; bus, tram, metro, car sharing, city bike, Uber, and everything in between, to tailor the route in the most user friendly way.

Shape Helsinki worked with the pioneering MaaS operator, MaaS Global, as they built Whim, the world’s first MaaS service that revolutionises the way we move. MaaS Global had been researching the idea for a while already and it was clear we needed to take a very complex concept and form it into easily approachable product, putting the experience first.

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