To expand GERA Leuchten’s presence on the consumer brand, we designed a web shop, which positions the brand digitally as a manufacturer of premium lights and provides the first, targeted selection of products.
The consistently transcribed design strategy combines the GERA imagery with new product images that were taken specifically for the online shop. Their high image quality and large zoom levels provide the customer with rapid orientation as well as a thorough assessment of the individual products and their details.
The landing pages offer an overview of the main features of GERA Leuchten and introduce the most important product groups respectively in a Long reader as well as large-scale inspiration photos. Different coding and displays guarantee simple and clear user guidance on all mobile end devices.