Design to celebrate champions
Grafia is the Finnish association for visual communications designers. Kuudes created a fresh event identity for Grafia’s Vuoden Huiput 2015, Finland’s most significant annual creative design competition and festival.
The keystone of this solution is John Sullivan, a 19th century bare knuckle boxing champion, aka The Champion of Champions. The cool confidence, and attitude of an individual that knows his worth is the departure point of this project’s aesthetics. A fun interpretation of the theme of competition, was adapted across channels, including printed materials, editorial, online content and event materials.