VONGU is a famous lacquerware brand in China. As an important invention in chemical technology and industrial art, lacquerware serves as not only practical ware, but also artwork, of which the value and practicability can only be well manifested through generations. Inheriting from thousands-of-years technology and inspired from modern life, VONGU (by staying true to itself) has created numerous art treasures which can be handed down through ages.
As for the font design, we tried to convey such artistic conception as ‘listen quietly to the Sanskrit sound, while standing in the open valley’ (also implied in the name of VONGU). Besides, we utilized supplementary system identification and graphics variation to reflect the time change and the succession of generations, therefore highlighting the profound accumulation and cultural appeal of VONGU.