Tourism in Russia is an endless variety of symbols, images and associations. By coming to the country you can get an impression of Russia in a number of ways. And everyone has its own way. Visit Russia corporate identity shows the possibilities for every tourist to go on its own journey which consists of different places, activities, bright moments and impressions. The identity of Visit Russia tourist offices is based on a wide range of elements. Some are recognizable and at the same time are stereotypical of Russia. Sometimes there is no point to deny the stereotypes – better to play with them. Some elements of identity form compositions and plots and become puzzles you want to riddle while travelling in Russia. Elements of identity illustrate varieties of tourism in Russia that are connected with the lines of symbolic roads. Thus, the identity becomes a construction set of top travel destinations or events.