The purpose of founding this brand is because of creating job opportunities for the aboriginals and offering safe, healthy and tasty crops without chemicals added. The brand solves society problems by business model which is exactly the same as the concept of social enterprise.Using the features of aborigines, weave, Gunther and mountain to the design. For the color, we take gold and the color of land to symbolize the pure land which also means this land would produce good crops. For the package design, we take the features of Aboriginal Music of Bunun Tribe and also the unique calendar into it to let the customers feel passion of the aborigines.

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