The Cutting Edge is a dispensing pharmacy located nearby Himeji Daiichi general hospital in Japan. The Idea behind this pharmacy is to promote the hospital by giving it a new image as it is subject to a strong competitiveness.
The keyword for medical related design is healing, commonly associated with peaceful nature traditionally tries to incorporate natural elements like trees, green walls and flowers. Nonetheless, the simple fact of coming to a medical institution lays on the trust that the patient puts on modern medicine. The more advanced medicine is the more trustworthy it becomes; true peace of mind is reached when the medical care is at its “Cutting Edge”.
The pharmacy is situated along one of the most important streets in the region. The façade is totally glazed and contoured by protracted sharp edges. The edges are also projected into the minimalist white interior demarcated by a black cross. This minimalistic space designed in clean straight lines creates the High-Tech sharp image that the patient expects from an advanced medical care.