We have known the guys at Burger Bro’s for quite a while now – so the rebranding process felt really natural to us. The original concept was drawn on a napkin and we decided early on that staying true to that style was really important in maintaining their originality. We even asked the guys to go ahead and draw a couple of more designs on napkins! This allowed us to further explore this sensitive and stripped back approach. By keeping it fresh, hand made and instinctive, it allowed us to positively reflect the brand and the people who make Burger Bro’s so unique. It was a great experience and it allowed everyone to become a part of the creative process and collaborate ideas. This style is all about freedom and play.