“Spruce Jam” was created for a Poster Design class as a promotional poster for a fictional music festival held in the forests near Black Mountain, North Carolina. The festival is family-friendly and participants are encouraged to camp in the surrounding woods. The area is famous for its black bears, and because their snouts resemble the acoustic guitars often heard in Appalachian mountain music, the design seemed obvious. It was created using watercolor brushes in Adobe Photoshop and the hand lettering was done with various other modified brushes.

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