In 2016 the SCHIRN art exhibition hall celebrated its 30th anniversary. As 30 is the new 18, SCHIRN decided to publish this anniversary’s publication in the form of a magazine. 30 is the charm! In order to take account of the magazine format, thirty deputy subjects were selected eclectically, which were edited into the individual chapters of the magazine. Five different covers were deigned to represent different aspects of the institution. Furthermore, there was not a word of own text written (except headlines) and only the comments from the press and social media were used.