Frankfurt, created the brand Sassoon in memory of his old friend, English poet Siegried Sassoon. The idea for design came from Sassoon’s famous line of poetry: “In me the tiger sniffs the rose.” Thus, the figure consists of a few animals making the shape of a tiger’s head, and a traditional German beer glass. Packaging design includes fun wineglass bottoms and handles, making toasting and drinking convenient and ceremonial.

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