The Samsung Galaxy S8 and S8+ website is designed to take users on a journey that tells the story of how the Galaxy S8 and S8+ have broken down physical and virtual barriers to “Unbox your phone”. Visuals, words, and user interactions come together beautifully as they complement each other, building a powerfully engaging user experience that’s also meaningful. Samsung brand’s four design principles—bold, innovative, engineered, and inviting—are weaved into each and every element.

The story begins on the Highlights page where the phones’ key features can easily be viewed at a glance. As the user scrolls down, the phones come to life with subtle yet effective motion graphics. They are then guided to the feature pages that each lead in with a striking visual that sets the tone and places the feature in the user’s lifestyle. The combination of the redesigned global navigation, effective use of space and content, appropriate interactions, and images with real-life context deliver a clear message of breaking boundaries. With responsive design, users are able to experience the immersive story of the Galaxy S8 and S8+ on any device.

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