The Rosa-Schapire-Kunstpreis (Rosa Schapire Art Prize) is unusual as it is not awarded by a panel of judges, but instead by a notable individual decided upon by the Friends of the Hamburger Kunsthalle. Such a courageous process that honours exceptional artists equally demands a powerful identity, so we created a distinctive key visual: An upside down “R” which represents her rebelliousness has been paired with a succinct serif to symbolise a rose thorn, whilst luminous pink attracts attention and contrasts strikingly with bronze tones and white spaces to dynamically reflect the estimation of this art prize. Yet, the key visual remains flexible in use and is employed not only in both print and online media, but also as a spatial installation and intuitive signage throughout the gallery, and not least of all, as the prize itself.

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