BRAND STORY
These are series products that utilize ‘Ripen Watermelon Bar’ that exactly reproduced watermelon, the most popular fruit during summer seasons.
The utilization of the existing product was enhanced by expressing the changes in the product loved as the representative snack during summer seasons along with watermelon, since it contains watermelon seeds made of chocolate and peanut for nutty taste and watermelon juice, into a diverse range of formats.

DESIGN STRATEGY
Ripen Watermelon Bar expressed the watermelon itself in great detail including the refreshing expression of triangular ice and the watermelon pattern.
Watermelon Bar series expressed the diversified tastes of watermelon into a package including the Watermelon Bar, refreshing sherbet type Watermelon Bar pint with sweet jelly and Watermelon Bar slush consumed by scarping with teeth.

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