This is a little bottle of liquor with a donkey on the front of the bottle. We didn’t intend to convey that our product is foolish like a donkey, so we made an abstract donkey. The unique donkey shape on the red seal is what the design wants to express.
For the sake of price point and production cost, we use mostly regular materials, which also makes our products easy to use. Red whimsical and casually scrawled letters on the package say, “Please enjoy me”. That makes it inviting to consumers, and these designs, I think, can create a very different consumer experience.

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