The limited edition Pepsi Zero Sugar Super Bowl LI Halftime Show commemorative can was distributed at a variety of events at this year’s Super Bowl in Houston, Texas.
The can features a matte black finish with hand-tooled line art to celebrate the event and deliver a premium commemorative offering. The design features aspects of Texas culture, music and football that commemorate the Pepsi Zero Sugar Super Bowl LI Halftime Show in an unexpected and exciting way.
PepsiCo Design partnered with retail agency Theory House and Illustrator Matt Stevens to bring the concept to life. What started as a single commemorative can grew into a Houston-wide activation, with designs on billboards, tour buses and recycling bins.