PENGTAI KOREA is a Samsung Group Cheil Worldwide subsidiary, whose Cheil Pengtai headquarters is named the Top 3 Agency in China. PENGTAI is based on a three-process model, “Think, Build, Operate,” which is central to our company objective to fully integrate digital field consulting, branding, and content creation services. The recently renewed PENGTAI KOREA brandmark is a combination of a company symbol and wordmark. The symbol, a rectangular window, reflects digitally based and forward-thinking services and value. It is combined with the PENGTAI logotype, creating an entirely new signature which conveys a creative and forward-thinking transformation in our new company image.