The new visual identity for Paris Baguette is an expression of clean, confident and minimal modern European style balanced with the graphic Art Deco traditions of early 20th Century French design.
We have named the Paris Baguette visual identity ‘La Belle Vie’ (The Good Life). This is essentially modern European, but keeps a sense of Paris and France at its heart.
Some visual identity (VI) elements, like the evolved logotypes, marques and Paris Baguette’ brand blue bring simple, classic sophistication; other elements bring bolder personality, and mix French inspiration with modern design sensibility, such as the new Paris Baguette house typeface or the range and application of new patterns.

Back to overview