The idea was to reveal the process of creation and design thinking attitude of the OKA company from the moment of initial stage till final result of ready furniture.
The stand concept is based on half transparent facade created with printed mesh. Wooden laths and text lines defining key values randomly spreaded on the facade represent creative state of mind of people who work at OKA. These elements condensate and become more dense until they reach entrance where they are “sucked” inside. Main entrance is a metaphor of curvature of thoughts – the most important moment in the creative process where all the thoughts and ideas are sparked and accelerated by the genius sleeve that result in the brilliant design of OKA furniture that can be found inside the stand.