The only 5-star-airport outside of Asia turns 25. To celebrate this growth story (to which we were lucky to be able to contribute to in the past five years with our work) in style, we produced an oversized magazine with greetings from all around the world. This was handed over to the CEO of Munich Airport on the anniversary.
To make it happen, we asked our colleagues from the global offices (NYC, London, Madrid, Mexico, Shanghai, Singapore, Japan, Cincinnati, Toronto, Zürich, Paris, Sao Paulo, Tokyo, Mumbai, …) to create their personal greetings, along with their local interpretation of the original „M“-logo we designed – according to the brand idea „Living Ideas. Connecting Lives.“.
Thus, the letter M, and the connector element which shapes the brand appearance of Munich Airport becomes a true symbol of connection for people, continents, experiences, and emotion.