The biggest and oldest public fair in Switzerland – muba – first took place in 1917. Following the 100th fair in 2016, muba decided to turn over a new leaf. With a colorful new identity and updated offering, the brand is stronger and meets the changing needs and requirements of today’s visitors. Among the versatile media and measures in the new design are the muba website, the muba newspaper, the well-known muba tote bag as well as posters, advertisements, the e-board for the railway campaign, plus TV and radio spots and various online banners.

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