German steakhouse chain Maredo was founded in 1978. With around 50 restaurants nationwide, it is Germany’s market-leader in the steakhouse sector. To remain competitive Maredo opted for a radical interior makeover and profile enhancement. The restaurant chain is all about top quality. An important part of this promise is offering exceptionally high-quality meat. The new materials and colour world is inspired by the gaucho: the archetypal South American herdsmen. The essence of this is freedom, independence, a closeness to nature and a life lived on endless plains. The traditional gaucho poncho with its woven geometric pattern inspires the spatial elements that are formed from diamond and zigzag shapes and give the Corporate Architecture its high recognition value. The materials world is characterised by living, natural surfaces such as wood and leather. Tree trunks and ropes, deployed as filter elements to zone the large space, and the traditional cast-iron barbecue grill are all references to the daily life and environment of the herdsman. Large-format photographs on the walls and bull horn and sombrero-shaped lights continue the spatial concept into the smallest detail.