Lois Jeans with the collaboration of Nectar has become a referent of digital branding for the denim industry. For this campaign we created the concept, UX / UI design and custom development of the interactive experience.
We created a digital campaign based on the essential elements: Fire, Air, Water, Earth. We designed an interactive experience that immerses us in a fluid journey in which these essential elements are merged into an interactive parallax developed from scratch and tailored to the experience that invites us to reach the end, the essence of the elements.
We bet for a design that attaches great importance to the chromatic. Colors that are identified with each of the elements and fused in a smooth transition parallax that is a metaphor of the combination between the different essential elements. This digital campaign offers the ideal framework to highlight the graphic material of the campaign. Enjoy the elements!