It started with a triad: relevance, humanity and intelligence were the key values for the redesign of the website for pioneering electronics manufacturer Loewe, while mirroring the German company’s aspiration for bridging tradition and innovation was a core challenge of the overall design. As a brand agency with passion for creative harmonies Corporate Creation expanded this root cord into a visual symphony. The result is a floating layout, based on firm functionality. The modular page structure follows a subtle storytelling and still allows for a highly personalized and efficient user experience, making visits to the website a playful and expedient experience, enhanced by a finely tuned typographic concept. The site is centered around a seamlessly integrated, intelligent direct sales platform for the wide range of Loewe’s state of the art electronic products. Loewe’s new website also gives insights into the fascinating history and promising present of the brand. By applying a strong dedication to design solutions fusing outstanding aesthetics with reliable technology, Corporate Creation followed Loewe’s bright example.