[A strong and simple graphic highlights the product’s innovative concept of being the world’s slimmest TV.]
A minimalistic graphic concept, which was unprecedented in conventional TV packaging, is applied to deliver an innovation and premium brand image of a product having “ a frame-like TV with a 2.57mm thick ultra panel”. The panel thickness is visualized with a high contrast in graphics to maximize the product concept clearly.
[Provide a user with an unpacking experience that is premium and convenient.]
The usability and quality are improved by placing various internal packing item such as a welcome card and a panel protective pad, considering totally different installation processes from that of conventional TV. The accessory box is designed to keep necessary products accessible and keep it compact with its transformable structure, maximizing the level of user convenience and satisfaction.