This mobile application is the very foundation of the relationship between the bank and the modern banking customer. 97 percent of Länsförsäkringar Bank’s customer interactions nowadays go through digital channels, customers on average log onto their apps nineteen times per month and users have named Länsförsäkringar’s banking app Sweden’s best mobile application three times. Features like quick balance, fast transfer, a great payment flow and customizable start page have made it the most popular banking app in the country. The app was also one of the world’s first banking applications with support for Apple Watch; when the watch was launched in Sweden, Länsförsäkringar’s Apple Watch application had already been available for download for about two months. By being extremely responsive to the customer’s needs and having access to some of the best UX designers and mobile developers available, Länsförsäkringar’s app is continually developing and being improved to be second to none.