Kayatea is a family run business based in Casablanca, Morocco who wished to create the first ever Moroccan Ice Tea for the international market.
The brand story ‘Rich’ was picked from 8 concept routes that used historic references of Moroccan heritage and its traditional tea ceremony.
‘Be inspired by the variety of colours, textiles, prints and flavours. Not every day is the same, so why should your beloved ice tea stay the same?’
An overarching identity was created for Kayatea, with the four flavours (Mint, Cherry, Lemon and Nectarine) each having their own distinctive personality using a characteristic pattern.
As well as the brand identity and packaging DAY also art directed the Kayatea brand movie and oversees the continuing development of the website and brand communications.