The logo is designed for a BBQ restaurant, which is a combination of Chinese characters and graphics. The main body of the logo is composed of two characters—“bake” and “goods”, which is a symbol of the compound characters. “Fire” in the “bake” vividly shows a status of the burning raging flame. The logo of compound character does not exist independently; instead, it combines a picture of shrimp, squid and sea-fish outlined by thin lines with the logo of main body, forming a novel and flexible logo variant, which further emphasizes the positioning for the baked seafood products that the logo intends to convey.

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