Jägermeister „Jäm Bot“ – The first chat bot that turns a message into a personalized Rap Video.
Jägermeister stands for friendship. The brand is active wherever friendship is celebrated. But how can you reach people right where they chat to their friends on a daily basis? On their smartphones. In Messengers.
Jägermeister „Jäm Bot“ – the first chat bot that raps. Featuring two of Germany’s most popular rappers, Eko Fresh & Ali As, Jäm Bot turns a normal chat message to a friend into the most personal rap video ever made.
How it works
Using artificial intelligence, Jäm Bot asks users for a few key pieces of information to create their message. These were then passed on to the rappers live in a recording studio. They transformed them into a personalized music video, which Jäm Bot sent back to the user.
Within a short time, countless Jägermeister fans sent almost 40,000 rap videos to their friends. With this campaign, the brand has reached 4 million people to date.