Incense uses the three main historical sites in Lukang: Lungshan Temple, Lukang Mazu Temple, and Wenkai Academy, as the theme of the Lukang concept posters. Presented in the structure of Chinese characters, the posters combine the meaningful symbols from these ancient buildings such as: the octagonal caisson of Lungshan Temple, the Meizhou Tianshang Shengmu Lantern of Lukang Mazu Temple, the panchi of Wenkai Academy, to represent the characteristics of the three sites. Since these three historical sites of Lukang are all temples, the posters use the light and fading brick walls to create the romantic sense of the incense of Lukang, and bring out the meaning of endless stream of pilgrims and tourists.

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