For IKEA, we developed an online configurator that allows products of the popular KALLAX series to be combined and purchased online, stationary and mobile. The variety of KALLAX with more than 30 shelf and 40 inserts variants invites customers to visually craft their very own solution. The modular KALLAX system offers a great variety of combinations through the wide selection of different colors, materials, sizes and inserts. However, customers were missing a web tool that serves their imagination for individual combinations. For this purpose, we designed a WebGL product configurator that focusses on visual brilliance and an excellent joy of use.
Home Furnishing is about inspirational shopping. A modern configurator has to present materials and textures as realistic as possible in terms of simple user interaction and high performance on all devices. The KALLAX configurator enables moving, rotating and combining elements on a canvas without any grid – the complexity of our technology facilitates simplicity of user interaction.