REASONS TO TRAVEL WITH KLM
iFly KLM keeps passengers inspired between flights by providing reasons to travel (with KLM). Reaching 10 million readers in more than 40 countries.

FROM EDITIONS TO SELECTIONS
Since 2009 more than 50 editions and hundreds of beautiful stories were published. Every day new stories are added, opening a world of opportunities. That’s why we decided to move iFly KLM towards a new and dynamic platform.

Next to our regular editions, we created Selections. Themed magazines, built around a country, city, interest or time of year. Distributed through different channels to reach new targeted audiences.

AN IMMERSIVE EXPERIENCE
The content is highly visual and interactive. Bright and compelling images are used to accentuate destinations, with snappy and suggestive features. The responsive lay-out doesn’t distract from the never-ending content; there’s always something new and relevant awaiting at the bottom.

iFly KLM is built upon a modular structure. Interactive modules and tiles can be layered into perfect combinations, so each story or selection can fit one targeted group. This extends the engagement time and intensifies the user experience.

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