To promote the ‘dismantling of the world as you know it” I privileged instability through the lack of compositional hierarchy. It’s not to say that there lacks any hierarchy in the poster, but the scale is more relational between individual components rather than through the ability to read the relationship to the whole.

In the deconstruction of hierarchy, I played with the Gestalt laws of visual perception organization to create disassociations. Proximity refers to the idea that figures close together are associated; the poster played with relative scales of proximity to destabilize what is thought of as adjacencies. To deconstruct the form further, the poster has abrupt changes in direction, an asymmetrical imbalance in the elements, promotes open figures by the splaying of form in all directions, and exploits the notion of similarity through the ambiguous fragmentation of the geometric elements.

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