Adobe Stock is now integrated in Creative Cloud, allowing you to search, edit and license stock footage without leaving your software. To highlight these new features for faster workflows we created a campaign that creates awareness and consideration in the creative industry for Adobe Stock and inspires to try and use it. The biggest barrier in delivering highly creative output is the combination of time pressure from ridiculous deadlines and perfectionist art directors slowing down the process.
To bring this struggle to life, we placed the most well-known industry stereotype as our hero: the Hovering Art Director (HAD). Famous for having more ideas than any designer can keep up with, micromanaging and taking up time with last minute improvements.
For the campaign we created a short mockumentary video, which portrays a designer being hovered over by a stereotypical art director. With Adobe Stock and his Photoshop skills, he delivers an outstanding key visual for a new ginger beer brand.
At the end of the day one thing’s for sure: there is no reason to complain about not being able to keep up with hovering art directors anymore.