HERE is a technology company with a strong moral compass, passionate about making mobility safer, cleaner and more convenient. Their ‘Traffic Analytics’ suite of data products helps companies make informed decisions about traffic flow management and road network performance.
To be able to demonstrate their products at non-staffed events, HERE asked us to create a walk-through animation of the product suite.
By analyzing the traffic data, we searched for hidden patterns that could drive the interactive and narrative. Using the outcomes of the analysis as a guiding principle, we started to explore visualizations and scenarios: we created data-driven animations, using 2D- and 3D-motion software. Simultaneously, we developed an application that seamlessly guides its users and lets them explore the visualizations.
By creating this video, we enable people to explore the possibilities of HERE’s ‘Traffic Analytics’ product suite by themselves.