Product: Herbs and Bees. Herbal tea from Honey House.
Client: A major Russian producer and distributor of honey.
Task: Design packaging for six new herbal teas in two types of packaging (boxes and tubes) that reflects the regions of Russia where the ingredients come from.
Solution: A complex but easily recognizable visual system combining fairy-tale illustrations, hand-drawn typography, and stripes. Magical animal characters invite us to taste the teas collected in various regions of Russia. Colored stripes and elements differentiate the flavors and the floral aspects hint at honey, which is both an ingredient in the product and the primary business of the manufacturer.