Hausmann’s house wine – the wine that looks the way it tastes
The task: Design for the new Hausmann’s house wines (red/white). They are to make their taste visually tangible. Furthermore they are to blend in with Hausmann’s gastronomy’s appearance, a new interpretation of »German Gemütlichkeit« – handmade with rough edges.
Idea/Solution: We translated the wines’ flavours into Pantone colours. Combined with the Hausmann’s world’s handmade charm, we created modern tags that are surprisingly self-explanatory.
Production: Printed on uncoated paper in four colours, refined with opaque white, partial UV coating and deep embossing.
(Hausmann is a typical german last name and it refers to the word »Hausmannskost«, which means »home cooking style« in german.)
Übersetzung der Aromen:
Translation of the wine’s flavors
(From left to right and top to bottom)
Aprikose, Litschi, Birne, Ananas, Mineral
Apricot, lychee, pear, pineapple, mineral
Pflaume, Johannnisbeere, Schokolade, Kakao, Pfeffer
Plum, currant, chocolate, cacao, pepper