“An extremely stringent and precise piece of brand work with a unique pictorial language, which is inspirational and in step with the zeitgeist in every respect,” the jury opined, and honored Weber-Stephen and Fuenfwerken with one of the most prestigious German prizes, the 2016 German Brand Award in the Consumer Goods category – in Gold no less.
The Gold book documents the journey Weber and Fuenfwerken embarked on, and tells the story of how together, in the space of just eight years, we revolutionized the European barbecue market, increasing brand awareness from 22 % to 82 %. It reveals the courageous paradigm shift from being the manufacturer of enameled barbecues to standing for good food, quality, and outdoor enjoyment.
We packaged this journey from tool to lifestyle, from sleeping giant to market leader for top-of-the-range barbecues in a glossy book with an open spine and bright special colors. This is a book which reveals how with ideas, enthusiasm, and brand understanding a brand can win GOLD, and which has proved to be an extraordinary acquisition tool.